![]() The experience of Myspace, Britain's Bebo and Friends Reunited would suggest these forums can be passing fads, whose users are quickly drawn to other novelties. Beacon was shut down in 2009.Īnother legal claim was given the go-ahead in California in December, from users unhappy that if they clicked the 'like' button on a company's page, Facebook could use that member's image and name in an advert endorsing the same company. The commercial coyness is long gone, and moves to monetise the audience with new forms of advertising have often provoked backlashes.įacebook's Beacon ad system, which monitored members' activity on partner websites and then publicised these movements on their Facebook news feeds, so outraged users it led to a class action lawsuit. Mark Zuckerberg was initially cautious about foisting advertising on his followers, to the extent that it led to a parting of ways with his co-founder and Harvard friend Eduardo Saverin. You interrupt social conversations with commercial messages at your peril." It is, however, a word of mouth or PR medium. "It certainly is one of the most powerful, if not the most powerful branding medium. "The point is that Facebook is a social medium, not an advertising one, like search or display," he told the Guardian. A vote of confidence, but WPP chief executive Sir Martin Sorrell has "fundamental doubts" about the extent to which social platforms can be monetised. WPP, the world's biggest marketing services group, already spends $200m a year with Facebook, an eighth of the $1.6bn it pays to Google. The bulk of Facebook's income will be from advertisers. ![]() Seven years on, and Google is making more than $10bn a quarter with a market capitalisation of $188bn. By then, Google's superior engineering had allowed it to secure an unassailable position in search, a utility without which the web would be impossible to navigate. The multiples are on a par with those achieved by Google when it joined the Nasdaq in 2004. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |